Lenus Handcrafted Skincare
Since I moved to California I’ve started to be more conscious of the food I’m eating as well as the beauty products I’m using. Trying not to use products that contain harsh chemicals or were tested on animals is such a hustle! News flash they are not sold at Sephora... So always and I do mean always I'm reading the labels and constantly looking for new and conscious brands everywhere I go.
One day browsing the internet, I found this local handcrafted skincare brand that I've decided to try. Ordered few test products and fell in love. I mean the texture, the smell, and all the ingredients were so awesome that now I’m using these products on the regular basis.
This is why I was so excited to work with this brand and help create visual content for their social media.
LĒNUS Handcrafted was established in 2013 San Diego, California by a mom, designer and health nut with a passion for healthy living. She has an extensive line of products now are truly clean, genuine and effective. They are made using a wide variety of fine botanicals which are handmade in small fresh batches. LĒNUS Handcrafted products include daily skincare essentials like cleansers, toners, creams, masks, scrubs, and lotions.
In our photoshoot, I focused more on close up shots and portraits of the brand founder. It was very important to show the person behind the process as customers respond well to personality. So I decided to shoot her in the process of making the products at her home laboratory. It was so awesome to visit her place and see firsthand behind the scenes of beauty product making!